Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by the Sam M. Walton College of Business.
Anyone in the college may nominate colleagues for the award, which is given to employees who show superior customer service that enhances the image of the college above and beyond the scope of that employee’s job description.
Along with Heinzel, Rachel Hancock, academic advisor for the Honors Program, was nominated for her contributions to Walton College.
The winner receives a certificate of appreciation and a cash prize. Winners are chosen by Walton College Dean Matt Waller, the associate deans, the assistant deans and the Walton College Staff Council.
An article co-authored by David Hyatt, research associate professor of supply chain management at the Sam M. Walton College of Business at the University of Arkansas, addresses how Walmart came to be one of the most sustainability-minded companies in the world. Continue reading Research Paper Addresses Walmart Sustainability→
A 2017 study published in the Transportation Journal gives insight into truck driver woes with a rigorous phenomenological research approach. What does that mean, exactly? These authors went straight to the source and talked to truck drivers about what phenomena cause them stress.
Using this qualitative research methodology, they were able to gather data in two ways: face-to-face interviews with truck drivers and online blogs. Sixty-one participants were asked to describe their experience as a truck driver, and their interviews were transcribed so the researchers could easily find statements about how drivers handle their job. These statements were grouped into themes or categories that became the findings for the study relating to the essence of the truck driver experience.
Being a truck driver is a grueling and often thankless job. Time away from home and family, poor pay and a generally unhealthy lifestyle make it an unattractive career. Recent statistics from the American Trucking Associations show turnover rates were in excess of 90 percent last year, and with the projected growth of demand, the industry is going to experience a painful shortage in the upcoming years. The number of truck drivers leaving the industry is skyrocketing, and new drivers are not there to backfill the void.
Because almost every finished good eventually ends up on a truck, this is a far-reaching problem that hits almost every industry. Here are a few of the types of psychological stress found in the study:
Truck drivers experience loneliness and isolation. They also experience health issues that go unaddressed because of inadequate healthcare options, uncertainty about where to find affordable care and tight delivery windows while on the road. Being away from home and an overall unhealthy lifestyle take a tremendous emotional and physical toll.
A multifaceted issue, truck drivers feel disrespected by car drivers on the road, customers, dispatchers and managers. While some might say that drivers should not take all the animosity personally, the fact is that they do. They feel they are being slighted as human beings, and that the truck-driving profession is snubbed and met with disdain.
The most challenging piece of the puzzle seems to be the regulatory environment. While most drivers understand the intent behind many of the regulations, they often feel stress-related burdens regarding their pay, eligibility to drive and being told how to do their job. Safety is the intent behind most regulations, but drivers feel that the reality is very different.
The findings in this research are timely. This past December, the Electronic Logging Device rule went into effect. These ELDs are automatically logging the hours of the truckers, and experts are already predicting increased costs for transportation. When it costs more to move products, the increase in transportation cost will eventually be passed on to consumers in cost of goods. The research team plans to conduct a follow-up study in the near future on the psychological stress related to these new ELD rules.
What are the implications of these truck-driver stressors to business and to consumers? Consumers need truck drivers. They need the products that truck drivers deliver, and consumers want them in a timely manner. Many companies today are working to improve the truck driver experience in a number of ways such as providing different routes, improving compensation or providing well-being resources. For their part, consumers can improve the experiences of truck drivers as well by being more aware of these stressors and by promoting a more respectful driving experience.
The Arkansas Business Hall of Fame board is accepting nominations for the 2019 class of leaders who have made a lasting contribution to business and their communities.
The nomination deadline is July 31.
Specific criteria for selection and a list of past honorees can be found at walton.uark.edu/abhf. Nominations can be made by completing and submitting the form found on the Arkansas Business Hall of Fame website or sending a letter of nomination including information that illustrates to the selection committee why the nominee deserves recognition.
Nominations also may be emailed to email@example.com or by mail to the Office of External Relations at the Sam M. Walton College of Business, Donald W. Reynolds Center for Enterprise Development, Office of External Relations, Room 217, University of Arkansas, Fayetteville, AR 72701-1201.
The 2019 class, which will join the 82 business leaders now in the hall of fame, will be inducted at a gala dinner Feb. 8, 2019, in Little Rock.
In selecting inductees, the committee considers outstanding leadership in establishing, building or running a business; improving his or her community; and displaying the highest level of ethics.
Equal consideration is given to Arkansans – by birth or by choice – whose business achievements have been inside or outside of the state. Living inductees must be at least 60 years of age. Nominations are not limited to graduates of the Sam M. Walton College of Business or the University of Arkansas.
When General Mills employees Kailey Reynolds, Kalyn Carroll, Shelby Mohs and Sophia Waller walked into marketing professor Molly Rapert’s marketing management class to lead a project, they knew what to expect.
Each is a former student of Rapert’s, and each uses concepts learned from her class at General Mills.
The four women on the General Mills team assigned Rapert’s spring senior-level students a specific General Mills product and related real-world problem, such as increasing market share or creating awareness. The teams of students were required to research products, survey consumers and make recommendations to improve sales. The project targeted General Mills brand Nature Valley bars, Annie’s mac and cheese and fruit snacks, Yoplait yogurt, cereals, and Totino’s frozen pizza rolls and party pizza.
Students read industry reports on packaging and snacking trends, looked at the definition and awareness of U.S.D.A. organic labels and documented store product placement. Students also studied millennial snack expectations and trending healthy options.
After their research, students worked directly with consumers to learn shopping behaviors, purchasing drivers, product impressions and shopping demographics. To do that they used Field Agent, a mobile application that asks consumers to give feedback while shopping. The student teams created surveys to get feedback about General Mills products, demographics, packaging, purchasing triggers and more.
To assist students, the General Mills team personally paid for a large portion of the Field Agent licenses. They also served as advisers throughout the project and assigned products and related challenges to each team.
Field Agent, a Fayetteville-based company that “gathers data and insights from consumers around the world,” treated the students as General Mills employees. They showed students how to build an eight-question survey and analyze the data.
Soon the students began to get data from consumers around the nation.
The project culminated with team presentations showcasing their research, survey results and recommendations.
“It gives a great snapshot of what consumers think,” Rapert said.
The class and the General Mills team voted on projects and presentations. Winners were:
The Nature Valley bars (9:30 a.m.) team: Best Recommendations and Insight
Totino’s Pizza Rolls (9:30 a.m.) team: Best Slides and Organization
Annie’s Fruit Snacks (11 a.m.) team: Best Overall
“There were aha moments we will share with our teams,” said Shelby Mohs, business category lead at General Mills.
The Nature Valley team learned that companies are creating more portable and healthier breakfast food, millennials are driving the healthier trends and 94 percent of Americans snack at least once a day. Based on survey results of Sam’s Club shoppers regarding Nature Valley Granola Cups, Biscuits and Layered Bars, most shoppers viewed them as a mid-day snack on the go, with the most popular product being the Layered Bars.
Using what they learned from the data, the team recommended moving Granola Cups to the cracker aisle, changing the Biscuit product placement and advertising specific function on each product.
The Totino’s Pizza Roll team researched packaging and found that consumers want smaller and more sustainable snack packaging. The millennial consumer is open to unique and adventurous new flavors. The team also found that the Totino’s brand has a high affinity with the consumer, even with bargain shoppers.
With this in mind, the team encouraged sales promotions with discounts and coupons, a more portable package design and additional flavor options and dipping sauces.
The Annie’s Fruit Snack team found that 52 percent of consumers are influenced by packaging and labeling, 68 percent are willing to pay more for foods that contain healthy ingredients and 39 percent would switch to brands that provide more accurate product information. Their research also found that 43 percent of millennials expect organic, 49 percent expect GMO-free, 64 percent expect sustainable and 56 percent expect recyclable products and packaging. The two strongest brands in the fruit snack category were Annie’s and Welch’s products.
After surveying consumers about the USDA Organic Seal and product price, the students determined that shoppers valued price first and natural colors and flavors second. They also noted the shelf placement needed to be stronger.
From Start to Finish
Ten years ago, Molly Rapert, associate professor of marketing, decided to create an advisory board for her marketing management senior-level classes. She wanted to know what issues and challenges the members thought were important to industry. With this in mind, she emailed 15 professionals asking them to complete a survey regarding the challenges they see every day. Those 15 forwarded it to others and the survey began to have a life of its own.
More than 700 survey responses later, Rapert decided to throw out the textbook and redesign her classes focusing on real-world issues. She followed up with her original 15 and they began to send “must read” weekly readings for her students.
“Dr. Rapert develops and maintains relationships with approximately 16 executives who serve as advisers as she designs the class experience, format and content,” said alumnus and advisory board member Jesse Lane, chief marketing officer for Pure Charity. “These business leaders make up the advisory board and submit articles, give ideas for weekly assignments, serve as guest speakers, and provide corporate partnerships for each semester.”
“Molly utilized articles this group sends her to develop relevant, current knowledge lectures for her students so that they leave and lead with the latest thinking in marketing, management, human relations, thought leadership and general business perspective,” said advisory board member Rich Lawrence, vice president, Special Markets, Helen of Troy. “Priceless!”
“As a student, Dr. Rapert’s class was challenging, fascinating and noticeably different. I learned to build new relationships, read relevant books and articles, and I was required to communicate well in written form. It turns out, these skills have each been critically important in my career,” Lane said. “In Marketing Management, I began to gain confidence for my career and could imagine, for the first time, how to be a successful marketer.”