Murray’s Research Featured by International Innovation

An article in International Innovation highlights a research paper published recently by Jeff Murray and his co-authors. Murray is R.A. and Vivian Young Chair of the Walton College marketing department.

[gview file=”https://waltontoday.uark.edu/wp-content/uploads/sites/126/2015/05/Eric_Arnould_Intl_Innovation_177_Research_Media_HR.pdf”]

Courtesy of International Innovation – a leading scientific dissemination service.