Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.

Molly Jensen, a clinical associate professor of marketing in the Sam M. Walton College of Business, and Kaitlin Gallagher, an assistant professor of exercise science in the College of Education and Health Professions, received funding, equipment and products from Digimarc Corporation and the Center for Retailing Excellence. The funding was used to research the effect on cashiers of using three different types of UPC marks. UPC stands for Universal Product Code, a barcode symbol that is widely used across the United States and Europe for tracking items in stores.

Read the entire article at Arkansas Newswire.