The McMillon Innovation Studio at the Sam M. Walton College of Business is joining forces with the Office of Entrepreneurship and Innovation to bring a series of workshops and services to university students, faculty, staff and alumni during the spring 2019 semester. The workshops and services focus on building skills needed for innovation, creative problem-solving and meaningful collaboration.
This semester’s events include:
- Creative Confidence – Participants learn how to strengthen team dynamics by applying art and theater principles like improvisation that build trust and agility. This 1-hour, interactive workshop is designed to:
- Foster an open and collaborative environment.
- Build creative confidence.
- Facilitate an “agile” way of working.
- Get people outside their comfort zone.
These workshops are deployed on an as-needed basis, typically at the start of a class with group projects. Email email@example.com to schedule.
- The Heart of the Customer – Deep empathy for the end user is a meaningful starting place for new innovations and businesses. Participants learn key techniques for empathizing and interacting with their audience – clients, users, patients or customers. This workshop helps participants:
- Create an open mindset to change and iteration.
- Understand empathy and why it is important.
- Practice drawing key insights from an empathy map and customer discovery interviews.
Workshops will be held Feb. 20 from 5:45-7 p.m. at the Brewer Family Entrepreneurship Hub just off the Fayetteville square or on Feb. 26 from noon-1:30 p.m. at the McMillon Studio located in the Harmon Parking Garage on campus.
- Prototype and Iterate – Workshop attendees learn how to create, release and test “minimum delightful experiences.” Participants will gain experience rapid prototyping in a safe environment. By the end of this hands-on workshop, participants will:
- Understand the importance of failure.
- Know how to use feedback loops to inform iterations.
- Practice prototyping in the McMillon Studio makerspace (3D printing, digital tools, sewing, drawing, etc.).
Workshops will be held March 6 from 5-6:30 p.m. or on March 12 from 5-6:30 p.m. at the McMillon Studio.
- Setting Your Idea Free – This workshop is intended for people who have a prototype or a solution and need to get funders, partners or customers onboard. Participants will learn key storytelling techniques in a low-risk, highly interactive speed-pitching session. Participants will:
- Learn the essential parts of a good story.
- Learn how to identify a target audience and tailor a message to that audience.
- Practice telling their stories live.
Workshops will be held March 27 from 5:45-7 p.m. at the Brewer Hub, April 2 from noon-1:30 p.m. at the McMillon Studio, and on April 10 from 5-6:30 p.m. at the Brewer Hub.
- Bootstrapping 101 – This workshop is intended for innovators who have validated an idea and need help getting it off the ground. Drawing from real-life case studies, this workshop will show how creatively pulling resources together can replace or supplement traditional financing. Attendees will:
- Learn the principles of business viability (cost structure and revenue streams).
- Learn how to identify and apply for grant funding.
- Understand the value of interdisciplinary teams.
Workshop will be held April 3 from 5:45-7 p.m. at the Brewer Hub.
Additional entrepreneurial programs and services will also be available:
Speed Consulting – Individuals and teams working on a business or idea can bring their questions and get advice from a range of experienced consultants, in fields ranging from marketing to design to intellectual property, in one afternoon. Consultations will be held Feb. 20 from 2-4 p.m. at the Brewer Hub or on April 19 from 2- 4 p.m. at the McMillon Studio.
Speaker Series — Be inspired by intrapreneurs and entrepreneurs with a story to tell in an intimate, conversational setting. Lectures are held April 17 and on May 1 from 5-6:30 p.m. at the McMillon Studio.
Faculty Bootcamp – Faculty interested in using innovation and entrepreneurship workshops in concert with their classes or programs can join this two-hour session for an overview of the content. Workshops will be held March 5 from noon-1:30 p.m. at the McMillon Studio and on March 6 from 4:30-6 p.m. at the Brewer Hub.
The Brewer Family Entrepreneurship Hub is located at 123 W. Mountain Street in Fayetteville. The McMillon Innovation Studio is located at 146 N. Harmon Avenue.