Category Archives: Marketing

Movista Raises $12m to Further Leadership Position in Workforce Management Space

(EDITOR’S NOTE: Below is a press release from Movista Inc., a company founded by April Seggebruch (Walton College B.S.B.A. 2005) and Walton MBA 2008 and Stan Zylowski (Walton MBA 2008).)

Bentonville, Ark. September 26, 2018 – Movista Inc., the leader in cloud-based labor and workforce management software for retailers, manufacturers, and service providers, announced its $12 million Series A growth equity investment. Funds will be used to deliver new product features, enhance technology innovation, expand sales and marketing, bolster talent development, and evaluate strategic opportunities. The investment, among the largest ever in an Arkansas based software firm, is led by New York based Level Equity, a software focused growth specialist with $1.65 billion in assets under management.

Movista, which turned eight years old in May, pioneered the use of smart device applications for managing mobile workforces. Demand for smart device software in the workplace has more than doubled for three consecutive years, with Movista’s recurring revenues up more than 300% since 2015. More than forty retail-focused enterprise clients leverage their smart platform to manage employees and contractors. Movista expects over 200,000 retail workers to be working on a daily basis, via their software, by 2020.

“Our goal is to have one million daily users within five years,” said CEO and Co-Founder, Stan Zylowski, “We will leverage the capital from this investment to expand and augment our product set, build a best-in-class business development team and share our story nationally.” April Seggebruch, COO and Co-Founder, further explained how having fresh capital changes dynamics inside the firm. “For the first time since our inception as a bootstrapped business, we now have the freedom to push every technical limit and innovate dramatically. We have plans in place and within twelve months will be installing solutions that were unimaginable even a few years ago.”

“We have closely tracked the explosive growth of BYOD and dedicated smart device usage within the enterprise for years and proactively identified Movista early on as a leader in the space” said Ben Levin, Founder and Co-CEO of Level Equity, who has joined Movista’s board of directors as part of the financing. “Their history in the retail market, exceptional and capital efficient growth and passionate commitment to client success sets them apart. We share their vision for continuing to build a world class workforce and labor management software business for retailers, manufacturers, and service providers.”

About Movista: Based in Bentonville, AR, Movista is a provider of mobile-first, real-time, enterprise-grade technical solutions to the retail market. The company, founded in 2010, employs nearly sixty employees across six states and serves more than forty clients including retailers, manufacturers and service providers. To learn more about Movista, visit www.movista.com.

Heinzel Named Walton College Employee of the Quarter

Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by the Sam M. Walton College of Business.

Anyone in the college may nominate colleagues for the award, which is given to employees who show superior customer service that enhances the image of the college above and beyond the scope of that employee’s job description.

Along with Heinzel, Rachel Hancock, academic advisor for the Honors Program, was nominated for her contributions to Walton College.

The winner receives a certificate of appreciation and a cash prize. Winners are chosen by Walton College Dean Matt Waller, the associate deans, the assistant deans and the Walton College Staff Council.

Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds. Continue reading Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers