Category Archives: Marketing

Heinzel Named Walton College Employee of the Quarter

Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by the Sam M. Walton College of Business.

Anyone in the college may nominate colleagues for the award, which is given to employees who show superior customer service that enhances the image of the college above and beyond the scope of that employee’s job description.

Along with Heinzel, Rachel Hancock, academic advisor for the Honors Program, was nominated for her contributions to Walton College.

The winner receives a certificate of appreciation and a cash prize. Winners are chosen by Walton College Dean Matt Waller, the associate deans, the assistant deans and the Walton College Staff Council.

Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds. Continue reading Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

U of A Chapter Takes A Third Place at AMA International Collegiate Conference

The American Marketing Association chapter at the University of Arkansas took third place for best educational value at the 40th Annual AMA International Collegiate Conference.

Twelve members of the campus chapter attended the meeting in April in New Orleans, Louisiana, with more than 1,900 attendees from other schools. At the conference, students participated in competitions, keynote speaker events and a career fair.

The U of A chapter also received an award for Outstanding Membership, Communication and Professional Development.

U of A students who attended were chapter presidents Lindsey Simpson and Hunter Wilson and Andrew Bickford, Phoebe Frazier, Lauren Guilette, Justice Macy, Victoria Maness, Meagan Miller, Ben Martin, Nicklaus Porter, Harper Ramsey and Ally Watson.

U of A Retailing Research Initiative Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target

Dinesh Gauri, a professor in the Department of Marketing and head of the University of Arkansas Retailing Research Initiative, today announced the results of his survey that found distinct consumer perceptions of Walmart, Amazon and Target. Continue reading U of A Retailing Research Initiative Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target