Heather Nelson is drawn to stories. Everybody has one. Even her customers. Continue reading EPIC Spotlight: Heather Nelson
The American Marketing Association chapter at the University of Arkansas took third place for best educational value at the 40th Annual AMA International Collegiate Conference.
Twelve members of the campus chapter attended the meeting in April in New Orleans, Louisiana, with more than 1,900 attendees from other schools. At the conference, students participated in competitions, keynote speaker events and a career fair.
The U of A chapter also received an award for Outstanding Membership, Communication and Professional Development.
U of A students who attended were chapter presidents Lindsey Simpson and Hunter Wilson and Andrew Bickford, Phoebe Frazier, Lauren Guilette, Justice Macy, Victoria Maness, Meagan Miller, Ben Martin, Nicklaus Porter, Harper Ramsey and Ally Watson.
Dinesh Gauri, a professor in the Department of Marketing and head of the University of Arkansas Retailing Research Initiative, today announced the results of his survey that found distinct consumer perceptions of Walmart, Amazon and Target. Continue reading U of A Retailing Research Initiative Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target
There are so many ways to market a new product. B.J. Allen prefers those that break tradition. Continue reading EPIC Spotlight: B.J. Allen
Bargain shopping at outlet stores is more than just a pastime for Gonca Soysal. She finds the activity fascinating – one she believes could be a win-win for both the consumer and retailer. Continue reading EPIC Spotlight: Gonca Soysal
Jessica Loechler wondered where the women were.
That was the question she asked herself when her high school history class focused on the men who built America. Continue reading EPIC Spotlight: Jessica Loechler
Forty potential transfer students from Northwest Arkansas Community College visited the Sam M. Walton College of Business at the University of Arkansas to learn about programs, resources and curriculum in the college. Continue reading Potential Transfer Students Learn About Programs, Resources, Curriculum
Growing up in the country holds many memories for Brittany Stettmeier, like family football after tending to the livestock. It was a ritual she remembers fondly. Her father played semi-professional football while her mother was a rugby team member. Continue reading EPIC Spotlight: Brittany Stettmeier
Marketing students at the Sam M. Walton College of Business helped a Fayetteville company rebrand itself so it can in turn help students Do College Better. Continue reading Students Helping Student-Centered Business Rebrand
Often things are too close to call, and such was the case when student teams pitched their social and environmental design solutions to a panel of faculty and expert judges at the second Social Innovation Challenge. Continue reading Two Teams Share Win at Social Innovation Challenge