Even Down Under, Dr. Hartmut Hoehle knew the Sam M. Walton College of Business would be a great place to work. He visited in September 2011 and enjoyed his visit, so when there was an opening for an assistant professor in the Department of Information Systems, he knew he had to apply for it. Continue reading EPIC Spotlight: Hartmut Hoehle
Beginning a new school and an entirely new era in your life is both thrilling and intimidating as you enter your freshman year in college. Fortunately, the Sam M. Walton College of Business helped me in this adjustment by providing me the opportunity to attend the Walton Block Party the first week of school. It became a tradition to attend the block party every year to receive free stuff, free food, and most importantly, meet new faces. During my time at the Walton College, I have learned the importance of relationships and how fostering them can help you achieve your goals.
I have had the pleasure of learning from professors who have a passion for what they do. Professors such as Carole Shook, Dub Ashton, Steven Kopp and Molly Rapert have been instrumental in developing my passion for marketing. The pursuit of a marketing education opened the door for me to serve as an assistant marketing director for Chick-fil-A in Rogers, which then led to my current internship with Colgate-Palmolive. During the class Markets and Consumers, I was encouraged to pursue a major in marketing by Carole Shook. Although many professors might not understand the impact they have at moments like this, when the student is asking for advice such as which major to choose, these little moments are remembered and become stepping stones along a much larger path.
Dub Ashton had the ability to make a 7:30 a.m. summer session class one of the most intriguing and engaging classes I have taken in my college career. (Talk about talent!) His method of teaching in Introduction to Marketing Strategies has benefited me greatly because I can still recall much of what he taught, and it since has been retaught in my upper-level marketing classes. When I would visit with him, he was always kind, and always made sure I learned something new. Once when we were in the midst of a conversation, he reached into one of his bookshelves to pull out a book. He then gave it to me as a gift. To this day, I am still surprised he gave me a book that had his personal highlights in it.
Although I was disinterested in Marketing Research initially, as I dedicated more effort to the class it became my favorite of the semester and Steven Kopp became another professor who would influence my life in a positive way. He continuously helped students and would often become excited about a topic during class lectures. He was passionate about what he taught and was always encouraging and friendly. I saw him recently on campus and he said, “Come visit me anytime!”
During this semester, Molly Rapert has demonstrated an area of marketing that I have never experienced before. The creative, innovative and ever-changing side of marketing is exciting and stimulating. Her Marketing Management class is structured in such a way that it enables the freedom for students to actively engage in creativity through assignments, projects and exams. It is because of her class that I feel comfortable discussing current marketing trends with potential employers.
As a sophomore, I was able to meet Renee Clay and was urged by her to join Leadership Walton. Leadership Walton gave me a jump-start on career preparation through events such as career fairs and resume revision sessions. It was through a career fair, and through the level of professionalism I attained from Leadership Walton, that I was able to acquire an internship with Colgate-Palmolive. While working with Colgate-Palmolive, I have learned many skills and gained valuable knowledge I expect to utilize in future occupations.
Every semester, the Walton College has presented me with projects within my classes. This semester, I am working on several projects that I am excited about, including working with the nonprofit Youth Strategies to create a cause-marketing plan through my Nonprofit Marketing class and working with Ozark Natural Foods through my Marketing Management class to create marketing strategies to implement within the store.
Because of my experience in the Walton College, I now look at the world through a marketing lens.
Reflecting on my first week at the University of Arkansas, when I was intimidated by the uncertainty ahead, I realize that I am writing the last few sentences in perhaps one of the most meaningful chapters of my life. I am truly grateful for all those in the Walton College who have invested in me. It is because of them that I am more prepared to meet the uncertainty that is certain to occur. As I finish writing this chapter, and begin the next, I know that much of what I have learned while attending the Walton College, with particular emphasis on relationships, will guide my pen.
Ethan Spiva thought he might become a physician’s assistant. It seemed like a natural choice since his mother is an occupational therapist and his father works in pharmaceutical sales.
When he became a freshman at the University of Arkansas, he took some science classes. His second semester in college, he tried out entry-level courses in the Sam M. Walton College of Business.
The connection was there, in a way it never was with the medical profession. He changed his major from “undeclared” to both accounting and finance. With his love for math, this made perfect sense, he says. “I’m very attentive and like having everything in order,” he says.
Now Ethan has immersed himself in the Walton College experience. He says the George W. Edwards Jr. Career Center has been extremely helpful in planning his next move: finding a job when he graduates. He says the center’s staff helped him refine his resume to give it a business focus instead of a general one.
“College isn’t just about your grades anymore,” he says. “It’s about building your resume.”
Ethan is building his resume this summer with an accounting internship at Koch Industries Inc. in Wichita, Kan. He credits the Career Center staff with helping him secure that, too. He says they coached him on how to give an effective telephone interview, which led to his in-person interview with Koch Industries, a company that specializes in energy.
Ethan says he’s keeping an open mind about what he might do after graduation, though he hopes to go into sales, preferably in Cincinnati, Ohio, which he says is a business hub for many major corporations. He says he hasn’t ruled out continuing his education with an Integrated Master of Accountancy (IMAcc) degree and is studying to take the Graduate Management Admissions Test, which one must pass before attending a graduate school in business.
Whatever he decides to do, Ethan is looking forward to the relationships he builds once he begins a career. “The business world isn’t just sitting in cubicles,” he says.
Ethan, of Springfield, Mo., says he was familiar with Fayetteville, having visited an uncle who once worked in Northwest Arkansas. He says the landscape, along with the town’s “strong football atmosphere,” was one of the many things that lured him to the University of Arkansas.
Ethan is active as a Walton College Ambassador, where his duties include giving tours to prospective business students. He is also a member of the university chapter of Students Acquiring Knowledge through Enterprise (S.A.K.E.) and the business fraternity Alpha Kappa Psi, where he will serve as president for 2012. In addition, he tutors for Business Foundations students. Ethan has also served in various roles, including treasurer, for the Pi Kappa Alpha fraternity. His spare time is spent hanging out with his friends, visiting Dickson Street and watching football games.
Yet, right now his mind is focused on his future, he says. “At Walton College, there are so many opportunities,” he says.
Each day, as Ernst Wittenschläger drives to his office, he passes by the local state university where his exams are proctored. He lives in Newmarket, N.H. He goes to school at the University of Arkansas.
When Ernst was offered a chance to transfer to the New Hampshire school, he did some research. Continuing his monthly 3,000 mile roundtrip commute to Fayetteville was more affordable – even when figuring in his flight, hotel and car rental, he says.
Plus, the Sam M. Walton College of Business is ranked higher. This is what lured him to the school in the first place, he says.
“When I considered the entire package, Walton College was the best deal going, hands down,” he says.
As a student of Walton College’s Managerial Master’s of Business Administration program, which meets one Saturday a month, Ernst will complete the program at the end of the summer following nearly two years of hopping on a plane and trekking across country.
He says it all began two years ago when he lived in Joplin, Mo., and was working for TAMKO Building Products Inc. He and his colleagues were looking for a college in the region where they could further their business education. They soon realized Walton College had the most to offer.
Just a few weeks into his first year at the college, Ernst moved to New England to pursue a better opportunity. “I’ve been commuting for nearly the entire program. I’ve even flown in for class from Europe a few times,” he says.
He says he appreciates the flexible curriculum, which allows for substituting certain electives in place of other classes. In particular, it enabled him to take Advanced Corporate Finance, taught by Tomas Jandik, a challenge he says he enjoyed. “It was very, very hard,” he says. “It was the best.”
Ernst grew up in both Germany and Richmond, Va., with a German father and an American mother. His bachelor’s degree, which he earned at the United States Naval Academy, was in political science with a minor in systems engineering, he says. Upon graduation, he served in the Navy as a Surface Warfare Officer. During the Iraq War, he and his boarding team inspected merchant ships for weapons, drugs and any other items that could be a threat.
When he left active duty, he discovered that his management and leadership skills acquired in the Navy were attractive to employers but he wasn’t sure he was fully prepared.
“I was simply clueless to the business world outside of the military,” he says. “I would hear the words ‘sales and marketing,’ ‘supply chain,’ ‘finance,’ but I had no idea what they really meant.” He would soon find out.
Ernst was hired to work as a territory manager in supply chain operations for Wolsely PLC, which manufactures plumbing and building products, in Newport News, Va. His supply chain experience coupled with his knowledge of German led to his promotion to manager of corporate supply chain. He was relocated to Zurich, Switzerland, where he managed the European supply chain operations. When the company closed the Zurich office, Ernst took a position with TAMKO and moved back to the United States.
“I had spent so much time in supply chain, I really didn’t know much about the other parts of a business enterprise outside of the supply chain,” he says. “I had a strong desire to have a more holistic understanding of the entire end-to-end business, especially the finance end of the business.”
He says Walton College has helped him meet those goals, even if he had to travel 3,000 miles each month to do it.
Eric Ableitner hasn’t graduated yet, but he already has several job offers to choose from. “Right now I’m going back to several companies, to see more about what they offer,” explained Eric, who is majoring in international business. One of the jobs he’s considering would involve traveling abroad to improve the international development of a company, working in distribution, repair, transportation, and replenishment.
Overseas travel is not new to Eric, who has studied abroad in Germany and Brazil. On his first trip, he worked in a German day spa and learned the language. Eric returned to Germany a year later to work in the transportation logistics department of Norgren, a pneumatics company. Because his family is originally from Germany, Eric took advantage of this opportunity to learn more about his culture and heritage.
The following summer, Eric spend several weeks in Brazil, touring companies and learning about how Brazilian businesses are affected by the economics and infrastructure of the country.
Eric also got valuable work experience through an internship at Walmart. As a Walmart intern, Eric completed a project that established the most efficient and effective ways to distribute different products through Walmart facilities. He also worked as a replenishment manager, making sure that Walmart stores kept enough stock on the shelves to meet customer demand.
On campus, Eric is active in many extracurricular activities, including Leadership Walton, the German academic honor society, and the University of Arkansas Career Center’s Professional Development Institute. In 2009, he won the University of Arkansas’ Logistics Mock Case Competition, and went on to compete in an actual case competition at the University of North Florida. In addition to his classes and extracurricular activities, Eric also finds time for community service, volunteering for food drives and helping to organize a golf tournament to benefit the Northwest Arkansas Children’s Shelter.
One of the things Eric appreciates most about his experience at the Walton College is the opportunity to learn from professors and classmates. “Every class I took was phenomenal,” he said. “The U of A has helped me increase my capacity to think.”
Being a freshman can be trying enough. But for those who are honors students, sometimes the worries, and the expectations placed on them, can weigh especially heavy.
Each year, Elijah Garcia and his family would load up the car and travel from his hometown of Santa Fe, N.M., to visit relatives in Northwest Arkansas. It was one of the few times he would ever get to travel, but he always enjoyed his visits. “There’s a lot of stuff to do in the area and a lot of opportunities here,” he says.
Now it’s time to pursue those opportunities. Like many University of Arkansas students nearing graduation, he’s interviewing for jobs – some of his contacts were made at a career fair held on campus. While he says he’s keeping his options open, should he end up staying in Northwest Arkansas, it would be fine with him.
A senior retail and marketing major at the Sam M. Walton College of Business, Elijah has spent the past year working as a management trainee intern at Enterprise Rent-A-Car in Fayetteville. He says his duties include serving as a middleman between insurance adjusters and the managers of rental vehicles in northern Arkansas, Missouri and Kansas. When Enterprise sponsored a competition among the region’s interns, Elijah came in second with his presentation and won first place overall, earning a scholarship.
Elijah says his decision to attend the University of Arkansas was an easy one. With family in the area, he knew the transition to the next stage in his life would go smoothly. When he learned more about Walton College, it was practically a no-brainer. “That Walton College is highly respected and highly ranked made my choice a little bit easier,” he says.
He paid a visit to the campus before enrolling, and the first thing that impressed him was the buildings with the latest technology, especially Willard J. Walker Hall, which, on the third floor, features a stock market ticker that can be viewed from the second and fourth floors. Then, he met the professors, whom he calls “topnotch.” It all felt right.
One aspect he’s taken advantage of as a college student is traveling. Elijah, who has a Spanish and economics minor, studied abroad for five weeks in Puebla, Mexico, visited New York and, most recently, New Orleans on an AMA trip. He is also a Silas Hunt Scholar and served as a mentor his sophomore year.
Elijah is active with the American Marketing Association’s student chapter where he serves as vice president of fundraising. He says the experience has been invaluable in getting a taste of the corporate world. The group has been researching with Walton College’s supply chain department a “scan and go” app where Walmart and Sam’s Club customers can scan their purchase items with their smartphones before paying at a self-checkout station, he says.
There are also group activities in his Walton College classes, which he says has enhanced his communication skills. “A lot of the group work has really led to my maturity as a professional as well as a person,” he says.
When he’s not in the classroom, Elijah can be found on the campus’s athletic fields, participating in intramural sports. His flag football team recently won the men’s championship. Now, with his college career about to come to an end, there will be new opportunities to champion.
Nobody offered him scholarships. Nobody recruited him. But Dylan Breeding knew he had to try for a spot on the Arkansas Razorback football team.
A talented punter, Dylan dreamed of playing college football. Ideally, it would have been for the University of Alabama, located near his hometown of Hoover, Ala. But when there was no opening for a punter on the Alabama Crimson Tide football team, he began looking elsewhere.
The Razorbacks needed a punter. He contacted the coaches.
“They were really excited that I was coming,” he says. “But nothing was promised.”
In June 2009, immediately after graduating from high school, he moved to Fayetteville, enrolled in summer school and, by August, began football practice, where he was designated as a preferred walk-on, which assured him a spot on the team but no scholarship money.
Two days before the 2009 football season began, Dylan was informed he would be the starting punter. From there, it kept getting better. That season, the team went to the Liberty Bowl. The next year, it was the Sugar Bowl. Then, in January, Dylan punted in the Cotton Bowl with a win that ranked Arkansas No. 5 in the nation. (His career long, so far, happened against Louisiana State University last November with a 70-yard punt.)
As a punter, Dylan explains his role on the Razorback team succinctly.
“My goal as a punter is to give our team the best field position possible,” he says.
He’s also working for the best position possible off the field. One way he’s doing it, he says, is by attending the Sam M. Walton College of Business, where he’s majoring in marketing. Even with training, practice and football games on the road, Dylan is in the Walton College Honors Program, which motivates him to keep at his best, he says. That means studying whenever he gets a chance, especially on Sundays. “The discipline is that I don’t sleep much,” he says.
Dylan says playing professional football is his goal, though he says he feels he needs to improve. “I would like to play football in the future, but I need to be able to fall back on a career as well,” he says. Intrigued by marketing concepts, Dylan says sports marketing would “obviously be the way to go.”
He says his first visited to the University of Arkansas was a bit of a whirlwind tour. But he says he soon learned that Walton College had a great reputation. “I liked the business college – it being so prestigious,” he says.
Since coming to the university nearly three years ago, Dylan has earned a scholarship. He also was nominated for the Brandon Burlsworth Trophy the past two seasons, which goes to an outstanding football player who began his career as a walk-on, and the Rudy Award, which honors student athletes who demonstrate exemplary character, courage, contribution and commitment as members of their team on and off the field. In January, Dylan was selected to the 2011 Southeastern Conference Fall Academic Honor Roll and the All-SEC second team for football.
Off the field, and outside of the classroom, Dylan is active in Fellowship of Christian Athletes, which has active Razorback members, and speaks to groups on behalf of the organization. He also plays golf.
One other thing has happened as well: confidence.
“I don’t feel as much pressure as I used to,” he says. “I just take it one punt at a time.”
Dylan says he expects to graduate this December, which leaves him a few months until the NFL draft. “I’m going to stay up here, train and hope for the best,” he says.
A lot has happened since Ben Rector performed concerts downstairs from the cafeteria of the Pomfret Hall dormitory. As an undergraduate, Rector was juggling two worlds: that as a marketing student at the Sam M. Walton College of Business, and the other as an up-and-coming musician with weekend gigs.
“I tried to stack all my classes on Tuesday and Thursday, and leave Thursday night or Friday morning,” he says. “That was an interesting double life.”
In between hitting the books, Rector was always finding ways to make some pocket change through performing, and even managed to release a music album his freshman year. In 2006, he won the grand prize in the pop category of the John Lennon Songwriting Contest for his song “Conversation.”
By his senior year, the singer-songwriter whose diverse music talent ranges from folk to pop had released three full-length albums, performed about 200 gigs and was engaged to be married. He also made another big decision about life after graduation: moving to “Music City U.S.A.” – also known as Nashville, Tenn.
That was in 2010. Rector and his wife, University of Arkansas graduate Hillary Swanton Rector, have since watched his career flourish. His 2011 album, “Something Like This,” peaked at No. 15 on Billboard magazine’s Top Rock Albums and fared even better at No. 11 in each category for the magazine’s Top Digital Albums and Independent Albums. His music has been featured on television shows from “ESPN SportsCenter” to ABC’s “Modern Family.”
In high school, Rector filled much of his time writing songs, playing the guitar and singing. “It felt really natural for me, and it was something I really enjoyed,” he says. But there was the matter of college. His older sister had attended the University of Arkansas, which wasn’t far from his Tulsa, Okla., home. He says he already liked Fayetteville from visiting here. When the university offered him a scholarship, it was hard to refuse, he says.
As for a major, he decided marketing would provide a good foundation to just about any career he pursued. When it was apparent that having a music career was essentially launching a business, he began applying things he learned from his business classes. Now, Rector says he plays an active role in finding new and creative ways to market his songs and concerts. “Obviously, the huge part of making music is, hopefully, that people will know you are making music and want to buy it or want to come to shows,” he says. He says he found good mentors in Dr. Molly Rapert, marketing associate professor who already knew his sister, and Mark Risk, a real estate instructor with the finance department who encouraged Rector with his aspirations in music. Rector, in fact, did a commercial real estate internship in Dallas as a student. “I spent a lot of time at the W-C-O-B,” he says.
After a tour this spring, there’s no time for rest. Rector says he’ll release a new album followed by another tour, possibly in the fall at the earliest. And he doesn’t mind at all. “Things have grown quicker than I thought they would,” he says. “I’ve just been really fortunate to do something that I love.”
(Posted May 2013)