Three Walton College students reached out to high school students and their advisors at the DECA International Career Conference in Orlando, Fla., April 25-27. Continue reading Walton Students Reach Out to High School Students, Advisors
In April, Walton students Abbey Vitzand and Alejandro Zeballos attended the Enactus national business competition held in St. Louis. Continue reading Enactus Students Attend National Business Competition
The M.B.A. program at the Sam M. Walton College of Business at the University of Arkansas has joined with Henkel, the company behind well-known brands such as Dial soap, Purex laundry detergent and Loctite adhesive, to offer experiential learning opportunities for students.
The latest partnership revolved around Professor Vikas Anand’s spring-semester course Partnering Project. The course, which enrolls both M.B.A. and honors upper-level undergraduate students, provides the opportunity for academic application of sustainability to a manufacturing company’s real marketing goals.
The course concentrates on market research and consumer behavior analysis with regards to sustainability and on marketing plan development. The first is to determine sustainable products’ impact on shoppers’ habits and the second focuses on how to market to sustainable customers.
Henkel executives were involved in the course from the beginning of the semester, including initial presentations to students about the business challenge. They also served as mentors to student teams as they researched and developed business solutions and as judges as students competed to present insightful consumer research.
Last week, student teams engaged in a final round of friendly competition to present their research on consumer trends in sustainability. Using their findings, they made recommendations geared towards Henkel’s categories – Laundry & Home Care, Personal Care and Adhesives. Representatives from Henkel, Walmart, The Sustainability Consortium and the Walton faculty were on campus April 29 to judge the competition.
“Henkel has been a global leading innovator in developing sustainable products for many decades,” said Brent Horn, Henkel’s vice president of sales responsible for the global business development at Walmart. “Sustainability is one of our company’s five core values, and every new product is required to contribute positively to our sustainability strategy. Since 2007, we have gained invaluable consumer and product insights by partnering with the Walton College and The Sustainability Consortium at University of Arkansas. As a reult, we are launching new products that directly improve the sustainability metrics in our retail customers’ stores.”
The course united guest speakers from a range of businesses in the area that incorporate sustainable principles into their business strategies and that are familiar with consumer trends. Guest speakers included Rand Waddoups, senior director for Home & Office Electronics at Walmart; Angelo Welihindha, head of Hardware Sales at Google, Inc.; Julianne Brown, senior manager for Merchant Development at Walmart; Andrew Tucker, senior director for New Business Development at Nickelodeon; Soner Senlikci, vice president-Walmart at ShurTech Brands, LLC, and several others.
The application of the research students took on for this course could have far reaching applicability, as will the continuing partnership between Henkel and the Walton M.B.A. program to provide quality, hands-on project based learning experiences for Walton College students as they prepare to enter the workforce.
Plans are for the course to be offered every spring. Contact Meredith McKee, assistant M.B.A. director, at firstname.lastname@example.org or 479-575-3480 for more information.
The Society of Emerging Global Businesswomen hosted its kickoff event April 16. The event introduced the society to University of Arkansas students and Northwest Arkansas professionals to help recruit members. Continue reading Society of Emerging Global Businesswomen Hosts Kickoff Event
The University of Arkansas American Marketing Association chapter was recently recognized as being in the top 4 percent of roughly 400 AMA Collegiate Chapters for the 2014-15 school year. Continue reading U of A Named in Top 4 Percent of American Marketing Association Collegiate Chapters
Three Walton College students have been elected as Associated Student Government officials for the 2015-16 academic year. Elections were conducted March 9-12 and have been certified by the ASG Judiciary.
Names were etched into the sidewalk to the west of the Business Building on Wednesday, as the university’s Sand Hog was hard at work. In 1986, university employees invented the Sand Hog specifically to put graduates’ names into the sidewalks on campus to continue the tradition of Senior Walk. Continue reading Sand Hog at Work in Front of Business Building
On March 6, 2015, Dean Eli Jones announced to the University of Arkansas community that he had decided to accept the position of dean of the Mays Business School at Texas A&M University. He leaves behind him a myriad of accomplishments at the Sam M. Walton College of Business. Continue reading A Student Perspective: The End of the Dean Jones Era
Fog settled in this morning around Walton College and the U of A.
Walton conducted its Spring 2015 Business Career Fair on March 3. The spring fair was held in the concourse area of Bud Walton Arena for the first time with a variety of businesses and industries meeting with job-seeking University of Arkansas students.