A research associate professor of supply chain management in the Sam M. Walton College of Business has been honored by the North American Case Research Association for his collaboration with an Arkansas Company—Delta Plastics—to produce a written case study on the introduction of a new product. Continue reading Walton College Research Professor Honored by North American Case Research Association
University of Arkansas students are invited to attend an information session about Net Impact on Wednesday, Jan. 27, at 6 p.m. in Willard J. Walker Hall, room 427.
This informational meeting will kick start the first Net Impact chapter at the University of Arkansas. The chapter will be a new student organization that encourages social and environmental changes on campus and through the workplace. It is open to all University of Arkansas students.
Jeff Rice, senior director, Responsible Sourcing Governance at Walmart, will be the guest speaker. Rice previously served as director of sustainability at Walmart and director of IT systems and strategy at The Sustainability Consortium. He holds an M.B.A. from the University of Arkansas.
Net Impact is a globally recognized membership organization that focuses on intractable global problems from poverty to climate change. It has more than 80,000 members across the globe, and a vibrant chapter network. Net Impact chapters provide professional skill building, networking and experiential learning opportunities to help students and professionals incorporate sustainability into their careers. Activities include networking events, campus campaigns, service projects, career development, fundraisers, community partnerships, conferences, speakers, case competitions and more.
“Net Impact is more than a club,” said Meredith Adkins, corporate outreach director for the George W. Edwards Jr. Career Development Center at the Sam M. Walton College of Business. “It is a global community of emerging leaders who care about making a positive impact through their careers. Many students across this campus want to make a difference. We just need to bring them together to make a bigger impact and inspire innovation through collaboration.”
Walton College’s Jon Johnson, professor of sustainability and chairman of The Sustainability Consortium, and David Hyatt, professor of supply chain management, serve as faculty advisers. Adkins and Eric Boles, director of sustainability, Office for Sustainability, University of Arkansas, serve as organization sponsors.
The M.B.A. program at the Sam M. Walton College of Business at the University of Arkansas has joined with Henkel, the company behind well-known brands such as Dial soap, Purex laundry detergent and Loctite adhesive, to offer experiential learning opportunities for students.
The latest partnership revolved around Professor Vikas Anand’s spring-semester course Partnering Project. The course, which enrolls both M.B.A. and honors upper-level undergraduate students, provides the opportunity for academic application of sustainability to a manufacturing company’s real marketing goals.
The course concentrates on market research and consumer behavior analysis with regards to sustainability and on marketing plan development. The first is to determine sustainable products’ impact on shoppers’ habits and the second focuses on how to market to sustainable customers.
Henkel executives were involved in the course from the beginning of the semester, including initial presentations to students about the business challenge. They also served as mentors to student teams as they researched and developed business solutions and as judges as students competed to present insightful consumer research.
Last week, student teams engaged in a final round of friendly competition to present their research on consumer trends in sustainability. Using their findings, they made recommendations geared towards Henkel’s categories – Laundry & Home Care, Personal Care and Adhesives. Representatives from Henkel, Walmart, The Sustainability Consortium and the Walton faculty were on campus April 29 to judge the competition.
“Henkel has been a global leading innovator in developing sustainable products for many decades,” said Brent Horn, Henkel’s vice president of sales responsible for the global business development at Walmart. “Sustainability is one of our company’s five core values, and every new product is required to contribute positively to our sustainability strategy. Since 2007, we have gained invaluable consumer and product insights by partnering with the Walton College and The Sustainability Consortium at University of Arkansas. As a reult, we are launching new products that directly improve the sustainability metrics in our retail customers’ stores.”
The course united guest speakers from a range of businesses in the area that incorporate sustainable principles into their business strategies and that are familiar with consumer trends. Guest speakers included Rand Waddoups, senior director for Home & Office Electronics at Walmart; Angelo Welihindha, head of Hardware Sales at Google, Inc.; Julianne Brown, senior manager for Merchant Development at Walmart; Andrew Tucker, senior director for New Business Development at Nickelodeon; Soner Senlikci, vice president-Walmart at ShurTech Brands, LLC, and several others.
The application of the research students took on for this course could have far reaching applicability, as will the continuing partnership between Henkel and the Walton M.B.A. program to provide quality, hands-on project based learning experiences for Walton College students as they prepare to enter the workforce.
Plans are for the course to be offered every spring. Contact Meredith McKee, assistant M.B.A. director, at email@example.com or 479-575-3480 for more information.
The Graduate School of Business of the Sam M. Walton College of Business at the University of Arkansas recently hosted its second M.B.A. Alumni Reconnect event. Continue reading M.B.A. Reconnect Weekend Highlights Thinking Like a Startup